Willets, Sarah. “Lumbee Tribe, R.A. Jeffreys settle in beer ad lawsuit.” Robesonian (Lumberton, NC). July 1, 2016.
After the Lumbee Tribe sued R.A. Jeffreys over the illegal use of a logo in beer advertisements, both sides have agreed on a settlement that requires donations to the tribe’s educational and youth programs.
The settlement was announced by Tribal Chairman Harvey Godwin at the State of the Tribe Address. The tribe had originally filed a lawsuit on June 14, 2016. The ads featured the Lumbee Tribe's name, logo and slogan without permission.